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The Rock Machine Turns You On
''The Rock Machine Turns You On'' was the first bargain priced sampler album. It was released in the USA, UK, Australia, New Zealand, Canada, The Netherlands, Germany and a number of other European countries in 1968 as part of an international marketing campaign by Columbia Records, who were known in Europe, Australia and New Zealand as CBS.
==Marketing campaign==
The ''Rock Machine'' marketing campaign was initiated in the US in January 1968, by Columbia Records under its president Clive Davis. The campaign was seen as a means of promoting its expanding roster of rock and folk rock acts, who included Bob Dylan, The Byrds, Simon and Garfunkel, Leonard Cohen, Moby Grape, Spirit, Taj Mahal, and Blood, Sweat and Tears. Early promotional material in ''Billboard'' magazine stated:〔( ''Billboard'', 13 January 1968, pp.4-6 )〕"The Rock Machine...it's the happening sounds of today. Out of it comes the biggest, hottest rock list that ever started off any month. And with our Columbia Rock Machine, the most exciting and meaningful merchandising campaign we've ever devised..... It's all here - the talent, the product and the big concept to make it all happen. Now, doesn't that turn you on?"
The design of the "Rock Machine" logo, used in subsequent publicity material, including album covers, was by Milton Glaser.〔( Milton Glaser Collection )〕〔( International Album Releases - Various Artist Compilations 1962-69 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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